SEO

SEO

SEO Vs PPC: Difference & When To Use SEO and PPC

Business firms these days are consistently relying on online marketing techniques for building brand awareness, expanding their customer base and increasing their gross revenue. A subject that has remained a hot debate topic over the recent years is the use of Search Engine Optimization (SEO) versus Pay-Per-Click Advertising (PPC) and which one provides better and […]

SEO

20 Black Hat Techniques That Can Kill an SEO Campaign

Search Engine Optimization or SEO refers to the process of improving the quality of a website traffic to another website or a web page via search engines. It mainly focuses on unpaid traffic rather than paid or direct traffic. There are mainly two types of SEO techniques that are used to improve a website traffic […]