5 Digital Marketing Strategies You Need to Stay Ahead of Your Competition

We’ll show you how you can use top marketing strategies like mass email tools, SEO, and video marketing to grow your brand

Marketing is constantly changing. As the world changes, so do people’s attitudes toward marketing campaigns, advertisements, and sales pitches. Right now, the target is moving faster than ever as technology advances and new forms of media overtake the old. Because marketing changes so rapidly, it is important to always be searching for new ways that you can get the upper hand over your competitors and make your campaigns stand out.

That’s why we’re discussing some of the most effective marketing strategies that companies—no matter their size—can use to keep their content fresh and exciting for the audience. We’ll be talking about sending mass emails, including how you can find a mass email service that works for your business—plus, we’ll be discussing SEO and short-form video content for digital marketing. If you want to breathe some new life into your next marketing campaign, keep reading to gather a few suggestions to present to your team. You never know, the next big idea for your business could be in this article!

  1. Create an Email Campaign Using a Mass Email Tool

Using a mass email tool, you can create compelling and scalable campaigns that create conversions

Email marketing helps you reach your audience directly.

One of the least utilized tools for marketers is mass email. Many marketing teams incorrectly assume that email is an ineffective and oversaturated marketing technique. While it is true that we all receive too many emails each day, a well-crafted mass email campaign will give your business a leg up over the competition.

A mistake that a lot of people make when trying out email marketing for the first time is trying to start a campaign without the help of a mass email tool. A mass email tool is a service that assists in every aspect of sending out marketing emails. Using your mass email tool, you can add personalization elements to your messages, intuitively design eye-catching emails, and A/B test to see which elements of your campaign are appealing to your target audience.

These tools also can work around the daily send limit for email providers. When you are sending messages in Gmail—for example—you are allowed a daily limit of 500 messages. If you exceed this limit, your account will be penalized which will make it more difficult to send out mass emails in the future. When you use a mass email tool to send out your messages, you will be able to send more than 500 messages thanks to the “message throttling” feature. Message throttling helps marketers avoid the daily send limit by waiting exactly 24 hours to send each batch of 500 emails. That way, all of your messages are being sent without your address being flagged. 

If you try to send out mass emails without using a mass email tool, you likely won’t get very far. Without personalization elements or message throttling, your emails will likely end up in the spam folder. The more your messages end up in the spam folder, the worse your address reputation becomes.

So, if you are interested in using mass email to grow your brand, make sure that you use a mass email tool to help you get started! Mass email marketing has one of the highest ROIs out there, so any company not using email marketing is likely missing out on potential conversions.

  1. Pinpoint Your Target Audience

Learn as much as you can about your target audience before you launch your next marketing campaign

Gather your team to brainstorm your target customer.

Marketing is all about grabbing your audience’s attention and gaining their trust. The more you know about your target audience, the better you will be able to target and retarget campaigns. One of the best ways to gather information about your audience is by building a customer profile. A customer profile is a simple concept. At your next marketing meeting, brainstorm the ideal target customer for your brand. Where do they live? What is their job? What kind of activities do they do for fun? The more specific you can be when establishing a customer profile, the better!

Once you have established the characteristics of your target customer, you can begin to imagine their motivations and personality characteristics. By understanding motivations and personality types, you can better understand how to effectively market your products or services to an audience. This includes language, visuals, and even the medium for marketing. Every audience responds differently to different marketing tactics, so make sure you are using your customer profile to inform every campaign. 

  1. Keep Your Campaign Customer Focused

These days, consumers are savvier than ever—so, remember not to sell too hard

The hard-sell tactic is no longer effective.
Let’s face it, the majority of marketing tactics that were used in the past no longer work. People are more in tune with how marketing and advertising work and if your campaign seems too desperate or obvious you are likely to see disappointing results. To market to your audience without seeming too in-your-face, you need to authentically offer the unique value of your product or service. This can be a bit tricky, as you don’t want to overwhelm your audience with a list of features. You do, however, want to convince your audience that your product or service is the answer to a problem in their life. Using the customer profile created in the previous section, determine what problems that person might face and how your brand can help. From there, you can start brainstorming copy that appeals to your audience and focuses on the unique value your product offers.

  1. Use SEO to Reach Your Target Audience

SEO is the key to creating marketing content that your audience can easily find online

Improve your search engine ranking by implementing an SEO strategy.

If you haven’t considered search engine optimization (SEO) as a part of your marketing strategy, now is the time to get started. SEO is a marketing tactic that requires a lot of research and industry knowledge but is very effective when properly executed. SEO is the practice of strategically placing keywords and links in your digital content—most often blogs or site copy—to increase your placement on the Google search results page.

To get started with SEO, you need to do your research. Start by researching which words are currently highly-ranking for your product. If you are trying to market a footwear brand, you might want to start with terms like “dress shoes for men” or “sneakers for women” or some other type of commonly searched phrase. From there, you can see how your competitors are ranking for the same keywords. Keyword research and SEO is one of the more open-ended marketing tactics as there is no strict set of rules. It will take research to determine the right keywords to use to grow your brand.

Once you have established a set of keywords you want to use for your site or your content, you need to begin strategically placing these keywords. Keyword placement is very important for raking, but you need to be careful to avoid keyword stuffing. Keyword stuffing involves overusing keywords to the point that your web page gets flagged by the Google algorithm. These days, the algorithm is more in tune with SEO tactics than ever, so the line between proper keyword placement and keyword stuffing can be a bit blurry at times. Remember, if your keywords feel out of place, it is better to do without them than to accidentally get flagged by Google. 

  1. Use Video to Grab Your Audience’s Attention

Right now, short-form video content is taking over all marketing and social media channels

If you aren’t using video for marketing purposes, you are missing out on engagement opportunities.

With the rise of video-focused platforms like TikTok, marketing through video is more popular than ever. Nearly 90% of companies are prioritizing video content over all other types of content. There are a few reasons why video content is taking precedence over other types of marketing channels—the first reason is that you can pitch your product or service in a very short amount of time. Instagram story ads are only allowed 5-10 seconds per story to grab your audience’s attention. Because the content is so short, it won’t strain your audience’s attention span and can also present all of the relevant information about your brand.

Video content is also very effective because it is highly shareable. If your campaign is compelling enough, you could even end up going viral!

If your first campaign with your new strategy doesn’t go exactly as planned, don’t fret! Effective marketing takes time and can be difficult to get right on the first try. By trying one of the marketing strategies we just listed, your brand can stay ahead of the competition and grab your audience’s attention. From there, you can build out new strategies and start to target different audiences. The sky’s the limit!

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