If you’re searching for more ways to expand your business, digital marketing is one way to take your company to the next level — mass email marketing, social media, and more.
Technological advances continue to grow and change, and marketing tools also continue to evolve. Digital marketing is one of the best ways to grow your audience, increase sales, and grow an organic relationship with your consumers. With all of the data available at our fingertips, we can study and learn what our target customers enjoy seeing and what they want to see more of in the future. As a business owner looking to grow your business, consider taking advantage of mass email marketing, social media, and more.
4 Digital Marketing Trends to Propel Your Company’s Sales
- Mass Email Marketing
Although email has been around for quite some time, it’s not going anywhere anytime soon. It’s crucial to build customer personas before your get started on sending out messages for your mass email marketing campaign. You want to know your target audience’s hobbies, where they like to shop, what social media platforms they use, if they have any jargon, and anything else that would suit your brand. Every year there are more ways to collect data on your consumers, so it’s possible to find this all out with some digging.
Once you’ve put together your personas, design an eye-catching and easy-to-read email. If you decide to use a mass email service, they will have beautiful templates for you and your team to customize. This makes it easy in a pinch or if you don’t have a graphic designer on hand. You should be keeping the colors and graphics simple, making it easy to understand your message. After you’ve put together the perfect design, send out the email and track the analytics. Set specific goals to know what emails are successful and which need some tweaking.
- Interactive Content
If your content isn’t engaging your audience, the digital marketing you are doing can waste money and time. Content should be more than just one promoted post — it should be something that offers your audience’s input. For example, create Twitter or Instagram polls to include your social media followers. The questions for the polls could be related to your company, industry, or even something completely irrelevant to both. Interactive content will increase the length of time a user is taking a look at your content and will help the algorithm push your content.
What’s more important than working the algorithm is showing your audience that you care about their input. Asking questions, creating polls, or asking open-ended questions will allow your followers to speak to your business and feel heard. Social media is a two-way street, and if a brand is not talking to its followers, it can come off negatively.
If you are searching for ways to enhance your website, a chatbot might be a necessity. Research shows that 82% of customers want an immediate response, and it can be challenging to provide that with only a few real people responding to messages and emails. With a chatbot, you’ll have artificial intelligence there day and night answering your customer’s questions. Think of a chatbot as a new and improved contact form. A contact form is a simple add-on to a website that allows customers to ask questions, but there is no promise of an immediate response.
You can program your chatbot to respond in your brand’s tone to make the responses more personalized to your company. It’s an opportunity for your company to connect with consumers at all hours, even when you technically don’t have any employees on the clock. Excellent customer service will always be essential to stand out from competitors, and a chatbot is one way to increase your digital customer service.
While online, people are bombarded with advertisements. So how is your brand supposed to stand out and make them stop scrolling? First, you have to tell a meaningful and engaging story. Brand storytelling is at the heart of any type of marketing, so it should not be lost in digital marketing tactics. The story you tell allows you to connect with your target audience deeper than just making a purchase. Whatever story you tell, give it a personality that resonates with your brand’s values and tone. Take a look at these questions to get you thinking about how to begin your company’s story.
- Who is your brand?
- What makes your brand different?
- What do you provide to your customers?
- Why does your brand exist?
From mass email marketing to artificial intelligence, there are many ways to navigate digital marketing tactics. Every business in every industry should be advertising online in some way, shape, or form. It can be difficult to gain traction if your business is not online because you will miss out on an opportunity to reach many more consumers. Consider what tactics match your brand, how you can incorporate digital marketing, and always remember to keep your customers at the top of your business’s mind.