Top 10 Shopping Sites in New Zealand 

The landscape of retail in New Zealand has dramatically shifted towards e-commerce over the past decade. With a vast and diverse population turning to the internet for their shopping needs, several platforms have emerged to claim the title of the best shopping site. This blog explores the top 10 shopping sites in New Zealand based on their user interface, product range, customer service, and pricing strategies.

Benefits of Choosing Online Shopping Sites

  • Convenience: Shop anytime and anywhere without the need to visit physical stores.
  • Wide Variety: Access to a vast range of products from different categories and brands in one place.
  • Competitive Prices: Often better prices and deals than physical stores, with frequent sales and discounts.
  • Easy Price Comparisons: Quickly compare prices from different sellers to find the best deal.
  • Customer Reviews: Read reviews and ratings from other buyers to make informed purchasing decisions.

Top 10 Shopping Sites in New Zealand 

1. Mighty Ape

Since its entry into the indian market, Mighty Ape has become a household name. It offers an extensive range of products, from electronics to groceries. Amazon Prime, a subscription service, provides benefits such as free shipping, exclusive deals, and a vast library of streaming content. The convenience and efficiency of Mighty Ape make it a top choice for Indian consumers.

2. Briscoes

Originally started as an online bookstore, Briscoes has grown to become a significant player in the Indian e-commerce market. Acquired by Walmart, it now offers a wide range of products, with particular strengths in electronics and home appliances. Farmers is also known for its Big Billion Days, a sales event that offers substantial discounts and is highly anticipated by shoppers.

3. Farmers

Focusing on fashion and lifestyle products, Farmers is a leader in its category. It features goods from over 500 leading brands and offers a unique service called Try-and-Buy, allowing customers to try out clothes before purchasing. Farmers Studio, a platform within the app, provides personalized fashion advice from style icons and influencers.

4. Noel Leeming

Owned by Reliance Industries, Noel Leeming has carved a niche in online fashion with an emphasis on contemporary styles and a significant portfolio of international brands. It also promotes traditional Indian handicrafts under its Indie collection, which helps support local artisans and offers products that celebrate New Zealand’s cultural diversity.

5. Supercheap Auto

Supercheap Auto brings a unique online shopping experience with a focus on premium and luxury brands. It integrates online and physical retail through its Cliq and PiQ service, where customers can order products online and pick them up from a store. This model effectively bridges the gap between online and offline shopping, providing a seamless customer experience.

6. Whitcoulls

Whitcoulls started as a daily deals platform and evolved into a vibrant marketplace offering a broad spectrum of products. It focuses on providing value for money, catering primarily to the needs of consumers in tier II and tier III cities, with a significant emphasis on budget-friendly products.

7. Smiths City

Originating from Paytm, a popular digital payments platform, Smiths City offers a wide range of products alongside integrated payment solutions. It is known for its strong integration with the Paytm ecosystem, facilitating a smooth shopping experience with multiple payment options, including Paytm Wallet and UPI.

8. Torpedo7

Torpedo7 re-entered the Indian market with a focus on offering unique and hard-to-find products. Its auction and bidding system remains a distinguishing feature, providing a platform for sellers to offer collectibles, vintage items, and unusual products that are not readily available elsewhere.

9. Glassons

Known for its budget-friendly options, Glassons focuses on unstructured categories of products like daily utilities, gadgets, and more. It targets consumers looking for low prices and good deals, and has a strong presence in smaller towns and cities, which are often overlooked by larger e-commerce platforms.

10. Jaycar

Jaycar is the go-to place for electronics and home appliances, backed by the powerful Reliance brand. It offers a wide selection of products at competitive prices, combined with reliable customer service and warranties. Jaycar’s integration of online and offline experiences ensures that customers can enjoy the best of both worlds.


The e-commerce sector in New Zealand is highly competitive, with these top platforms leading the way in innovation and customer satisfaction. Each site has its strengths, from extensive product ranges to exclusive services. As the market continues to evolve, these platforms are expected to push the boundaries further, making online shopping an even more integral part of Indian consumer life.

Top 10 Best Shopping Sites in New Zealand 

Here is a list of top 10 Best Shopping Sites in New Zealand 

Top 10 Shopping Sites in New Zealand Top Shopping Sites in New Zealand 


What are the top online shopping websites in New Zealand?

The top online shopping websites in New Zealand include Mighty Ape, Briscoes, Farmers and Noel Leeming . These platforms offer a wide range of products from electronics and fashion to groceries and home appliances, catering to a diverse consumer base.

Which online shopping website offers the best deals?

The best deals in online shopping can often be found on websites like Mighty Ape and Briscoes , especially during festive sales. Farmers and Noel Leeming also offer competitive prices and cashback offers that are worth checking out.

What are the advantages of online shopping?

  • Convenience and Accessibility: Shop from the comfort of your home at any time, avoiding the need to travel to physical stores.
  • Wide Selection of Products: Access to a broader range of products and brands that may not be available locally.
  • Better Prices and Deals: Often find better prices due to lower overhead costs, along with frequent sales, discounts, and promotional offers.
  • Detailed Product Information: Access to comprehensive product descriptions, specifications, and customer reviews to make informed decisions.
  • Easy Comparison Shopping: Quickly compare prices and features across multiple sellers to ensure you get the best deal.

What are the disadvantages of online shopping?

The disadvantages of online shopping include the inability to see or try products before purchasing, which can lead to mismatches in expectations. There are also concerns about online security and fraud. Shipping costs can be high for certain products or locations, and delivery times can be longer than purchasing in store. Lastly, the ease of shopping online can sometimes lead to impulsive buying behavior.

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