Top 20 Google Analytics Alternatives to measure Performance

If your business has an online presence, Gathering and analyzing data is critical. Undoubtedly, Google Analytics is one among the popular web analytics software’s. But several website masters are on the lookout for the right alternatives to Google Analytics.

Why Lookout for a GA Alternative? 

Nothing is perfect! Similarly, Google Analytics has some limitations. Before we dive in the alternatives, let’s look at some of the limitations of Google Analytics.

Limitations of Google Analytics:

  • Focuses on acquisition instead of retention and activation
  • Very restricted capabilities for segmentation 
  • Can’t track out of the box conversion data 
  • Needs Google Tag Manager customization to track events 
  • Does not track user-specific conduct metrics

Setting up Google Analytics (GA) outside the restricted default settings involves in-depth knowledge of the tool, and it takes a lot of customization to get useful insights.

Why Consider Using Alternatives to Google Analytics?

You may ask why you should even bother using an alternative to Google Analytics. 

There are two key reasons: Privacy and Easy To use

Privacy: Google provides its products/tools for free such as Search Console, Gmail, Google Docs, Google Analytics, etc. They are not giving away these things for free. 

Google considers the data/details you send them and uses it to personalize the commercials they show you, making you more likely to click on them. Your YouTube history, browser history, search history, location history, Google has it all.

Easy to use: Google Analytics is a strong tool for analytics, but it can be difficult as well. Figuring out the step by step process of Google Analytics can be quite a challenge if you are not a technically oriented person. Of course, there are plenty of tools out there that can help you do just that, if you want to find your way around Google Analytics.

Without further adieu, Let’s dive into the best alternatives to Google Analytics.

Top 20 Google Analytics Alternatives to measure Performance

  1. LeadFeeder

Leadfeeder allows marketers and sales teams to see who is visiting their websites regardless of whether the user is filling a form out or sending an email. It recognizes businesses who visit your site at a high level, then seeks contact details from individual users to that particular company. 

You will synchronize leads to your CRM and see what websites they are looking at, enabling you or your sales staff to hit them with a laser-targeted sales pitch.

Pricing: Free Basic Plan available , Paid Plan: $55/month(14-day free trial available)

Reviews: 4.7 out of 5 Stars

  1. Ahref

Ahrefs offers site managers, like other SEO software, a dashboard view of their SEO results with domain authority, organic keywords, etc. For its keyword analysis and vast backlink library, the SEO platform is best known.

Pricing: Paid Plan: $99/month

Reviews: 4.6 out of 5 Stars

  1. SEMrush

SEMrush includes many of the functions provided by the other SEO software. It does, though, provide a broader forum for brand tracking than just monitoring backlinks. It also has built-in campaign analytics to help you consider the ad campaigns and budgets of your competitors.

Pricing: Paid Plan: $100/month

Reviews: 4.5 out of 5 Stars

  1. GoSquared

In real-time, GoSquared monitors traffic to the platform and campaign data points. It will explain the origins of traffic for travelers and what sites they access. With live chat, team mailbox, and built-in CRM, the app will assist with much of the sales process.

Pricing: Paid Plan: $29/month

Reviews: 4.5 out of 5

  1. Heap

Heap was developed to provide easy access to predictive analytics for its blogs, smartphone applications, and cloud resources to less tech-savvy folks. The set-up and automated monitoring of all user interactions are fast. When you want to investigate the result of an update to your web or software, it even provides retroactive analytics.

Pricing: Not Disclosed

Reviews: 4.4 out of 5 Stars

  1. Statcounter

For basic site metrics and information on web page visits, meetings, site users, and new visitors, Statcounter provides a simple GUI. It’s free with this simple dashboard. Statcounter also offers specialized pay features, such as bounce rate reports, conversion rate reports, and paid traffic.

Pricing: Free Basic Plan available, Paid Plan: $9/month

Reviews: 4.4 out of 5 Stars

  1. Clicky

Clicky is a real-time analytics solution that’s flash-free. Although all the fundamental metrics, such as site referrers and users, are supported by the tool, it also provides a surprising range of additional functions, including heat mapping and tracking of uptime.

Pricing: Free Basic Plan available, Paid Plan: $9.99/month

Reviews: 4.3 out of 5 Stars

  1. Mention

Mention scours the internet for references of your name or goods (and those of your competitors). It uses AI to differentiate between positive and negative statements and provide accurate reviews about how the business is doing online.

Pricing: Paid Plan: $29/month

Reviews: 4.3 out of 5 Stars

  1. HubSpot

HubSpot does a lot if you’re looking for a one-stop-shop for all of your marketing needs. 

Site and SEO analytics are among the various resources HubSpot has on its marketing platform. From creation to sales follow-up, HubSpot assists with the lifecycle of a marketing plan. Campaign success and conversion monitoring are part of the associated analytics.

Pricing: Free Basic Plan available, HubSpot Pro Plan: $200/month

Reviews: 4.3 out of 5 Stars

  1. Woopra

Woopra offers touchpoint-based website insights, such as live chat encounters or customer activity after onboarding emails. The tool is set up to direct users through data-driven analytics through the consumer journey.

Pricing:Free Basic Plan available, Woopra Pro Plan: $999/month

Reviews: 4.2 out of 5 stars

  1. Optimizely

Optimizely is a comprehensive framework that provides web testing and analytics, along with the ability to configure site travelers’ web experience. Full Stack is also provided by Optimizely: a related framework targeted to product developers.

Pricing: Not Disclosed

Reviews: 4.2 out of 5 Stars

  1. Marketo

Another robust platform for marketing automation close to HubSpot is Marketo. Marketo is best known for its robust non-HubSpot analytics capabilities, including predictive analytics of consumer advertising expectations across campaigns and platforms, as well as the ROI of related revenue-based marketing activities.

Pricing: Not Disclosed

Reviews: 4.1 out of 5 Stars

  1. SE Ranking

SE Ranking has all of the same characteristics as Serpstat, but with a price tag that is much lower. The instrument has a range of available personal and company plans that keep the service accessible for enterprises as they scale. 

Two key explanations for the price differential are given. One is the sum of data that you can track. For example, with Serpstat, for $499/month, you can inspect 2 million pages and track 7000 keywords. You can inspect 25 pages and track 2000 keywords for $189/month with the SE Ranking. The second explanation is that SE Ranking does not have the same repository of keywords as Serpstat has.

Pricing: Paid Plan: $7/month

Reviews: 4.1 out of 5 Stars

  1. Kissmetrics

In order to help you better identify your clients and leads, Kissmetrics focuses on comprehensive website visitor behavior. The tool provides media integrations and email strategies capable of customizing emails based on the actions of individual guests and users.

Pricing: Not Disclosed

Reviews: 4.1 out of 5 stars

  1. Serpstat

Serpstat is an all-in-one SEO platform that analyzes organic searches and keywords in-depth, as well as your content and your competitors’ SEO results. It also provides on-page audits and tracking for backlinks.

Pricing: Paid Plan: $19/month

Reviews: 4.1 out of 5 Stars

  1. Chartbeat

Chartbeat monitors in real-time the success of your material on your page, as well as helping you keep tabs on mentions from social media. For clients including the Washington Post, ESPN, and The Atlantic, it’s tailored for the publishing industry.

Pricing: Not Disclosed

Reviews: 4.1 out of 5 Stars

  1. Adobe Analytics

Adobe Analytics is part of Adobe’s Experience Cloud suite which serves enterprise-level companies. Adobe Analytics tracks mobile app, websites, real-time user behavior, etc. The rest of the suite uses this data to create a personalized site and campaign-level experiences, such as product recommendations or customized landing pages.

Pricing: Not Disclosed

Reviews: 4.0 out of 5 Stars

  1. FoxMetrics

FoxMetrics is an analytics tool for messaging and personalization that specializes in segmentation.

Pricing: Paid Plan: $99/month

Reviews: 4.0 out of 5 Stars

  1. Mixpanel

In a combination of A/B testing, event-tracking, and customer experience insights, marketing and sales departments use Mixpanel to enhance their sales funnel. In order to align Mixpanel with the marketing stack, the tool also provides a comprehensive API library.

Pricing: Free Basic Plan available, Mixpanel Pro Plan: $150/month

Reviews: 3.9 out of 5 Stars

  1. Matomo

A comprehensive open-source analytics and research tool is Matomo, formally known as Piwik. Popular web analytics, such as targets and campaigns, as well as video and audio analytics, keyword analysis, A/B checking, and online form audits, are some of the functions. You can choose between free on-premise hosting or a paying subscription service focused on the Cloud.

Pricing: Paid Plan: $7.50/month

Reviews: NA

How To Choose The Best Analytics Platform For Your Website:

The resources here offer a range of choices above what you get from Google Analytics, whether you’re trying to create a low-cost content automation stack or trying to provide customized insights about who’s visiting your website. 

There is an opportunity for all of the instruments on this page to sign up for a free trial. 

List the aims that you want for an alternative to Google Analytics, then use the above list to identify the services that could fit well for you.

Categories SEO

About the author

Rahul Yadav is a versatile digital marketing consultant from Delhi who offers exceptional web and digital services worldwide.

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