Nowadays, the necessity for fresh, new and original content is at an all-time high. Consumers want new topics and original content that will satisfy their needs. However, content has been overused for quite some time now, and businesses are running out of ideas.
You might have to portray NFL picks in your next article the best way possible, but you’re not sure how. Don’t worry; you can always repurpose old content and make it new. You just need to be creative and innovative about it. With that in mind, here’s how to breathe new life into your old content.
How can you repurpose old content to make it more effective in a new campaign?
Repurposing old content to make it relevant and useful for your next marketing campaign isn’t as difficult as it may seem. All you have to do is choose a different format and spin the topic in the right direction so your audience can find value in it. That said, here are a couple of content formats you should consider.
- Articles and blog posts
- Infographics
- Videos
- Podcasts
- Images
- Webinars
- Presentations
How can you make sure that your old content is still relevant to your target market?
The most important thing to do when repurposing old content is to ensure it delivers the same value to your audience as it did before. For example, if your blog post explains a solution to a specific problem, make sure that the new format does the same. Therefore, if you’re turning a series of articles or blog posts into a podcast show, make sure you talk about all the key points that will help your audience solve the problem or help them get answers to relevant questions.
Is there a way to use old content to target a new audience?
Yes, old content is a great way to capture the attention of new audience members you’ve acquired over the years. It’s important to keep in mind that new audiences have different preferences than your existing audience members.
Therefore, younger generations may not prefer reading articles and blog posts but like watching videos and listening to podcasts, for instance. That said, you can simply repurpose old content to suit your new audience’s needs and leverage the power of the content you still have to boost your next marketing campaign.
Just because you have old content doesn’t mean it’s no longer useful to you. Evergreen content can be used and reused as many times as you need it to as long as you give it a shiny new coat that will make it look fresh, unique and original.
