Many e-commerce businesses focus on social media, SEO, and other digital marketing techniques to engage customers. However, equally important is having a blog that drives customers to your store.
By posting relevant content on a consistent basis, you can appeal to audiences, increase customer trust, and improve search rankings. By attracting and retaining visitors through quality content, you can ultimately boost sales.
To help you meet your marketing goals, we’ve compiled a list of 100+ e-commerce blog ideas that will help increase traffic to your e-commerce website. These key topics can be used in any e-commerce blog.
- New Product Announcements
This will show your audience how your products stand out from others, encouraging them to purchase them.
- FAQ
Take the most commonly asked questions from your FAQ page or comments section, and make a post to address them creatively.
- Product Reviews
Discuss the positives and negatives of your product. This will increase customer trust and loyalty. CNET does a review of the Acer Aspire 5 laptop:
- Product Comparisons
A side-by-side comparison of your product and your competitor’s products will showcase the quality of your product and keep people coming for more.
- Product Demos
A fun way to demonstrate how your product works is to make a creative video. A simple how-to video with clear instructions also goes a long way!
- Industry related posts
Establish yourself as a credible source in your field by talking about your industry. Address current news, trends and ideas.
- Shopping Guide
Use your expertise of the market to let your customers know what sells and what doesn’t. Point them towards the best products.
- Roundups
Roundups are a business-savvy way to collaborate with fellow bloggers in a particular niche. Here is an example of a Roundup post.
- Seasonal Articles
How do the seasons affect your customer’s needs for certain products? H&M writes this amazing article on how to style sweaters for winter:
- Staff Picks
Add a human element to your business and increase trust. Bring to light the people behind the company. Barnes & Noble offers up some staff picks for their favorite books:
- Gift Guides
Gift guide topics usually rank very high in the search results. Get some inspiration from this Room & Board gift guide article.
- Product Teasers
Gauge the curiosity and interest of your customers by writing about unreleased products.
- Company news
Create a post about company updates. This keeps readers informed and they know they can rely on you for frequent updates!
- Fan Made Content
Stay in the loop about people who post their purchases on social media so you can feature them on your blog.
- Company Culture
Highlight your vision, mission, and company values. This adds a human element, which builds customer trust.
- Current/Trending Topics
Offer your expert take on current topics. List useful products for an upcoming holiday. People are highly interested in current topics.
- Contests
The promise of prizes and freebies tend to draw lots of potential customers to your site. Collaborate with another company’s product to reach a broader audience.
- Test a Product
Offer honest reviews of products. This type of post is also good for SEO, since you get new traffic for the product review keywords.
- Famous People in the Industry
Write a little about the influential people in your industry, whether current or from the past. Take a look at this example.
- Interview an Expert/Influencer
This adds value to your products and increases customer sales for your brand. Here is a post by H&M on how these celebrities style certain clothing items:
- How is it Made
Writing about your manufacturing processes increases customer confidence in your product. For instance, Room & Board shares a story on how they salvage wood in Sacramento to manufacture their coffee tables.
- Add a Personal Touch
Showcase the writers of your blog. This humanizes your brand and the audience relates to you better.
- Stories about your Products
Put all related products into one blog post. If you sell furniture, write a post about the best items of furniture that one can have for the bedroom, the TV room, etc.
- Lists
Not only are lists easy to read, but are very shareable. An example is “Top 10 Fantasy Novels”.
- Feature a Product
Write a post about the different, creative ways you can use a particular product.
- Guides
Giving suggestions about how to use your product also increases interest in it. Here’s a post from H&M you can draw inspiration from :
- Support a Cause
Write about a cause you believe in, and the efforts you make to support it. This could inspire people to donate!
- Tour your Office
Let your customers view your work environment and see where the magic happens.
- Tell your History
How did your company come into existence? What was your inspiration? True Botanicals, an organic skincare line, features the story of its founder in this post:
- Tell Shoppers How to Budget
Everyone wants to save money. Write about the best ways your customers can make the most out of their hard-earned dollars.
- Highlight user-generated content
People trust customers more than brands. Ask your followers and subscribers to share product reviews and experiences to build credibility with your audiences.
- Solve a Problem
Try to solve a problem related to your particular industry. For example, if you sell home goods, you can create a post about how to decorate the house in a child-proof way.
- Myth Debunking
Every industry has some myths associated with it. By unearthing facts, you get to establish yourself as an authority in your niche.
- Best Selling Items
Write a post focusing on your most popular items—your best creations yet.
- Oppose a Popular Opinion
Enhance your reputation as an expert by offering your opinion regarding something you disagree with. This makes for a fun topic!
- Discuss the Future
Offer a view into the coming year about your business plans. This will garner people’s interest in your brand.
- Review a Book
Find a book related to your niche and offer your opinion about it.
- Share Customer Feedback
If you find yourself running out of ideas, simply put all that customer feedback into a blog post!
- Reveal Industry Secrets
Talk about a trick of the trade, or unknown facts about the industry.
- A Day in the Life
Offer your customers a tour of your entire day and help them relate to you.
- Feature an Expert Guest Post
This can help increase traffic to your blog and increase your customer base.
- Do a series
Series are great because they retain customers who are interested in that topic. Here’s an example featuring startups.
- Answer a Common Problem
Address a common issue faced by your customers. Here, CNET explains how to fix common problems with Android phones:
- Show your failures
Doing so showcases your integrity as a company. And as we know, more customer trust means better business.
- Welcome a New Team Member
This helps highlight the principles behind your company and what it stands for, attracting suitable audiences.
- Compare Yourself to Your Competitors
Your audience will appreciate you for your honesty, and you’ll get to highlight the strong points of your company!
- Do a Free Giveaway
Give a product away for free. Or a few. Your customers will trust you more for it.
- Share Your Life Motto
Sharing your philosophy will offer an insight into you. This might peek people’s interest in you and your brand.
- Share How You Get Your Readers
Be honest about how you’ve secured your readership. This builds credibility in the eyes of your readers.
- Make a List of the Best Apps
Show your expertise about your niche. Essential Home writes up a list of their top 10 picks for interior design apps:
- Write a “what not to do” post
List common mistakes people make in your industry. Here is a post written by Real Simple that highlights the most common mistakes made by home cooks.
- Write a list of quotes
Enlist a number of quotes that have inspired you throughout your business.
- Create an Ultimate Guide
This will cement your authority in the field and be a teaching tool for your audience.
- “Epic Content”
According to Neil Patel, epic content is the type of content that makes people stop what they’re doing to share your post. It’s those posts that you want to share with your friends and colleagues not because you have to but because you want to. It can be shocking news, a funny video, or just something that’s guaranteed to blow everyone’s mind.
- Write an A-Z article
List all your favorite industry brands. Insert links for each.
- Product Tips
Put forth a unique way of using your product that adds value to it.
- Memes
All jokes aside, a meme can be the reason behind your going viral. Write a post with the funniest industry-related memes you can find!
- Write a Guest Post
Try to find a blog where you can write a guest post. You’ll win the attention of a whole new audience.
- A List of Links
Create a blog post listing links of all the resources and tools that that have helped you in your business. This can increase audience engagement and thus generate more sales.
- Create a Cheat Sheet
Cheat Sheets push sales because they attract a highly qualified audience. Customers get the most out of your product and this increases trust.
- What Sets Your Company Apart
Write about something that makes your brand stand out from the rest.
- Post a Case Study
Case Studies are a reliable way of showing how successful your product actually is. Here are some examples.
- Highlight a New Feature
Here is a post that calls attention to two new features on Daraz:
- How Customers Use Your Product
This provides inspiration to others and may emphasize aspects of the product that were never addressed elsewhere. Evernote shows us How Evernotes Use Evernote.
- Do a Weekly Roundup of Relevant News
This way, your audience will always be informed and able to make smart decisions.
- Promote Your Webinar
Transcribe your webinar into a blog post to educate your readers about your brand/product/service. Here’s how.
- Explain your History
This helps your audience appreciate the value of your business even more by seeing how there was a need for it.
- Make a Quiz
Doing so provides feedback and information, which can improve your overall marketing strategy.
- Create a roundup of experts in your industry
The more people you feature on your website, the more likely you are to reach wider audiences. It also helps you connect with more people and enhance your networks.
- Interview a Thought Leader
A thought leader can offer valuable insights into your field.
- Write a Thank You Post
Thank your readers for their engagement. They will feel valued. This will also increase retention rates.
- Mention a past problem
Speak about a problem that existed that you’ve finally resolved.
- Do a Yearly Roundup
Do a yearly roundup of the best stuff related to your industry. Here is an example.
- Do an experiment relevant to your product or service
Redbooth, a company that offers productivity software, carried out an experiment to see if procrastination can actually be productive. That particular blog now has thousands of visitors per month.
- Pros and Cons List
No product is perfect. By making a pros and cons list for your product, you’ll make it seem more like a review rather than a promotional post.
- Feature a success story
Feature a success story from one of your customers.
- Write an Open Letter to your Audience
Explain your take on a specific topic.
- Rant about something
If something affects your business, don’t hesitate to get your view across.
- Create a Content Locked Post
A content locked post helps you expand your email list and thus increase your strategies for marketing to your customers.
- Compare your Topic to Something Unrelated
Use a movie, quote, fashion trend, or song to relate to your niche. For example, this business compares growing a business to Jiu Jitsu.
- List some stats
Make an entire post consisting of stats related to your industry.
- Carry Out a Project or a Challenge
Highlight a project or challenge that your company is working on. This way your audience can connect better to you.
- Talk About Your Competition
Nobody really does this, and you’ll be appreciated for your integrity.
- Start a Podcast and Transcribe it
Not only will you garner an audience from the podcast, but the blog post will also draw in greater audiences.
- Feature a “client-of-the-month”
This gives a very human dimension to your business, increasing your customer trust in you as a brand.
- Recap an event
This expands your audience by attracting people from the event. Greater audience means a greater reach for your brand.
- Discuss social media trends
Be in the loop for the latest updates. Your brand will be a reliable source of the latest information.
- Create an Office Playlist (shareable)
Music is highly shareable. Look at this company that features its playlist for the week every Monday.
- Share highlights from a Recent conference
Share your viewpoint and your values. This attracts like-minded readers.
- Make a holiday themed post
Amazon offers a booklist for the 12 days of Christmas. Here’s how you can make your own themed post.
- Describe your career in five words
What are the words that summarize your career? Let your customers know.
- Create a list of Industry trends to keep an eye on
This will help steer your customers towards certain products.
- Explain your business
What does your business do? How does it do it? Help customers relate to your philosophy.
- Explain the problems your business solves
Readers will appreciate your brand more when they see how you’re solving problems for them.
- Publish some of your public speeches
Maybe some customer wants to recap what they heard that day. This will bring traffic to your site.
- Show Your Most Important Achievements
How have you been successful as a brand? This might encourage your customers to try out those successful products.
- Show how your products have evolved over time
If your company has reinvented a certain product over the years, it’s good to take your customers on a trip down memory lane. You can write a blog post or create an infographic like what Samsung did.
- Talk about Sustainability
Environmental Protection is a key concern today. Talk about how your brand keeps that in line. This brand wrote a post on how they manufacture sustainable clothing.
- Write about Family
Feature moments with your family. Add a human dimension to the brand.
- Explain your current shipping process
How do you ship? How are you improving it? Ask for feedback!
- Behind-the-Scenes
Demonstrate how your product is made. Show them a side of the business they don’t normally see.
As mentioned earlier, a blog is an excellent source of marketing your brand. Not only will it help you attract new audiences, but with the right topics will increase retention rates for your site. In addition, businesses that blog get twice as much traffic as those that don’t.
Do you have more blog post ideas? Let us know in the comments below!
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ABOUT THE AUTHOR Mandy Schmitz is a freelance consultant and project management expert with 10+ years of experience working internationally for big brands in fintech, consumer goods, and more. Join her on Changeaholic.com to learn how to optimize your business operations and find the latest software reviews.
